Google Ads
Microsoft Ads
At Brand Perfect Digital, we specialize in Microsoft and Google ads, ensuring your brand stands out when potential customers search for goods and services.
Google Ads
Google, being the world's leading search engine, offers unparalleled reach. Our expertise in Google Search and agency status as an official Google Partner ensures that your brand is prominently positioned, capturing high-intent users and driving them to conversion.
Beyond initial search interactions, we utilize Google's vast Display, Discovery and YouTube ad networks to retarget your non-converting website visitors with video and display ads, reinforcing your brand message and increasing the likelihood of conversion.
Microsoft Bing Ads
Bing, with its unique user base, offers a valuable opportunity for brands to tap into a diverse audience. Our Bing Search Ads strategies are tailored to leverage the Microsoft search platform's strengths, ensuring optimal visibility and engagement.
Using Bing's ad networks, we craft search campaigns that mostly hit the mark. If they don't, our retargeting campaigns are there to remind and re-engage users about your offerings, driving them back to your site to become a lead or make a purchase.
How We Do Google:
The Advertising Trinity
On both the Google and Microsoft Bing ad networks, we use a combination of search ads, display ads and retargeting ads to reach customers.
Search Ads
Search ads appear on search engine results pages when users search for specific keywords related to the product or service being advertised. They are typically text-based and link directly to the advertiser’s website. Search ads are highly targeted, as they reach users actively searching for related terms, offering a higher chance of conversion.
Display Ads
Display ads are visual advertisements that appear on websites across the internet, usually through Google and Microsoft ad networks. These ads can include images or videos and are used for brand awareness, reaching a broad audience. They can be targeted based on demographics, interests and browsing behavior.
Retargeting Ads
Retargeting ads are a strategic approach to re-engage individuals who have previously interacted with a website. These ads target users based on past website activities like visiting a specific webpage or placing items in a shopping cart. Retargeting helps remind and persuade users to complete a conversion action by effectively keeping the brand visible to potential customers.
Our approach to paid search is structured yet flexible, ensuring that every campaign is tailored to your unique business objectives. Our strategies include…
Keyword Research: We delve deep into understanding your industry, audience and competition to select keywords that drive tangible results.
Audience Targeting: We harness the power of data to pinpoint and target the most relevant audience segments, ensuring your ads reach those most likely to convert.
Ad Copywriting: Our team helps craft compelling ad copy that resonate with your target audience, spurring clicks and conversions.
Bid Strategy: Our team employs advanced techniques and AI tools to formulate a bid strategy that aligns with your campaign goals, ensuring efficient use of your budget.
Retargeting: Leveraging display and video ads, we retarget non-converting site visitors who’ve interacted with your brand, nudging them towards conversion.
A/B Testing: We routinely test multiple ad variations to determine which resonates best with your audience, ensuring continuous improvement in engagement rates.
Optimization: Continuous campaign analysis allows us to make real-time adjustments, ensuring your ads are always performing at their peak and delivering optimal ROI.
Use Cases
How can Brand Perfect Digital help your business? Here are some practical examples…
Local Business Growth
Scenario: A local restaurant wants to increase foot traffic and online reservations.
Solution: Run display ads targeting Google’s “Food & Drink – Restaurants –
Fine Dining” audience segment as well as a high-intent Google search ads to highlight the unique menu and drive local awareness. Launch display retargeting ads to entice non-converting website users to book a table.
B2B E-Commerce Campaign
Scenario: An online platform selling industrial machinery is looking to expand its customer base.
Solution: Run Google search ads to target businesses searching for industrial equipment. Launch display ads on industry-specific websites showcasing top products and use additional retargeting ads to visually demonstrate the product’s efficiency for non-converting website visitors.
E-Commerce Sales Boost
Scenario: An online toy store wants to increase sales during the holiday season.
Solution: Launch Google search ads targeting high-intent search queries related to holiday toy shopping. Run display retargeting product ads to point non-converting website visitors directly to previously viewed product pages.
Franchise Expansion
Solution: Launch national search ads on both Google and Bing to spotlight the benefits of the new plans. Run display retargeting ads to re-engage website users who showed interest but didn’t sign up, nudging them towards conversion.
We drive leads, sales and measurable ROI for your business using Google and Microsoft ad networks.
In the vast digital landscape, visibility is paramount. Through strategic keyword targeting, compelling ad copy and meticulous campaign management, every potential customer would see your brand.
At Brand Perfect Digital, we offer unparalleled Google and Microsoft marketing solutions tailored to brands, national franchises, local companies and multi-unit businesses.
Maximized Visibility
Our strategies ensure that your brand appears prominently when potential customers are actively searching for your products or services.
Customized Strategies
From national franchises to local businesses, our search campaigns are customized to resonate with your specific audience and business goals.
Focused Keyword Targeting
Our tactics prioritize genuine relevance. By delving into the nuances of your campaign keywords, we work to ensure that each click achieves its maximum potential.
Proven Expertise
Our successful track record with renowned brands speaks volumes about our capabilities.
Optimized By Humans and AI
Through continuous campaign monitoring and optimization by both our team of experts and AI, we ensure that every dollar spent yields the highest possible return.
Comprehensive Reporting
Why Choose Brand Perfect Digital?
In the realm of paid search, strategy and precision are key.
At Brand Perfect Digital, we combine our deep industry knowledge of the Google and Microsoft ad networks with cutting-edge tactics to ensure your brand not only reaches its audience, but also resonates with them.
Partner with us to transform searches into sales.
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Average Client Conversion Rate Improvement
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Average Client MQL Improvement
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Average Client CTR Improvement
Schedule a Consultation
Want our team of digital advertising experts to dig into your business and have an introductory video call to discuss our findings and suggestions?
Want to assess the agency's paid search and paid social capabilities and ask a few questions about how our team of digital marketers can improve your business?
Then fill out the form below to schedule a free consultation call. We'll discuss your current goals & pain points and strategize about growing your business.
Brand Perfect Digital Inc / 7190 W Sunset Boulevard #37B / Los Angeles, CA 90046
