FAQ

(Frequently Asked Questions)

This is a simple FAQ to give you answers to common agency questions. If you have any additional inquiries, please feel free to reach out to the Brand Perfect Digital customer service team.

How long does it take to onboard a new client?

We typically take about 2 weeks to develop and launch a new client’s campaign from scratch (depending on the client’s readily available creative assets, tagging, analytics and backend CRM infrastructure for tracking lead UTM parameters), but can do it in less time under special circumstances.

Do you provide real-time reporting?

Yes. Campaign performance reporting is available 24/7 through a customized online dashboard provided by Brand Perfect Digital (using either Databox or Google Data Studio). Clients can also request live dashboard customizations that include key metrics and KPIs.

We also offer direct access to the individual PPC campaign dashboards in Google Adwords, Facebook Business Manager & Microsoft Ads. We can’t guarantee direct access into any other marketing platforms, but detailed campaign analysis will always be available in the monthly reports.

Do you offer optional marketing services like ad design or copywriting?

Yes, we offer a few all-inclusive optional services. These services include ad design, copywriting (based on your company’s branding work), video editing, advanced A/B testing, landing page integrations, etc.

These optional services cost $50-$150/hr (depending on the task complexity).

Premium add-ons are not necessary, but they may help if your company resources are stretched thin.

We also have several sister agencies that provide top-notch SEO, branding and website development services.

How much do your management services cost?

For general PPC management, we usually charge a flat percentage of the client’s monthly ad spend. The exact percentage is based on the overall level of spend. Optionally, we offer other payment terms, based on project scope. Contact us for more details.

What are the contract terms?

The contract begins with an initial 3-month term. After that, it will automatically continue from month-to-month until terminated by either party with 30 days written notice.

What is Radius Reach DSP?

Radius Reach, the Brand Perfect Digital DSP powered by Basis Technologies, delivers television and audio commercials over the internet on devices like Smart TVs and mobile phones without the need for a traditional cable or satellite TV subscription.

It also serves video and display ads on premium websites via mobile phones, laptops and desktop computers.

In addition, it can serve video and display ads on digital street billboards, bus kiosks and subways throughout America.

Our ads run on popular streaming platforms and websites like Hulu, CNN, DirecTV, NBC, Fox News, Sling, Disney Plus, ESPN, GQ, Vogue, Spotify, Pandora and iHeartRadio.

We have the ability to target extremely specific audiences using detailed demographic and viewing data. This allows our clients to reach people who are very likely to be interested in their products or services.

Radius Reach is a Demand Side Platform that grants our clients access to an entire programmatic universe of over 2,000 private inventory deals, over 25,000 audience segments and rich user data sets from Experian, Oracle, TransUnion and other trusted data providers.

Does the team have experience optimizing based on success metrics in [Insert Client Platform Here]?

Most likely. The BPD team uses the latest marketing technologies to garner high-quality leads and generate top-notch results for our clients. In service of this, we have collectively used and are extremely familiar with all major CRM platforms like Salesforce, HubSpot & Zoho. During an initial client onboarding, we’ll learn about your company’s exact marketing set-up in the “discovery phase.” If any setup issues occur, we’ll plan a support session with the client at their earliest convenience.

Are there any additional setup fees for new clients?

No, there is no campaign set-up fee for clients that have a straight-forward CRM infrastructure (Salesforce, Hubspot, etc) along with creative assets, initial ad copy and functioning website landing pages with GA4 analytics and GTM tagging capabilities. Custom, non-standard setups may require an additional fee.

What does the free initial setup include?

Our initial set-up includes the creation of the digital campaigns within the respective ad platforms (with creative assets, ad copy and landing pages provided to us by the client). This process also involves stakeholder interviews, keyword research, pixel tracking setup and final ad creative refinements.The campaigns will be optimized specifically for your business with targeted keywords and clearly defined demographics.

Who’s on a Brand Perfect Digital client account team?

BPD client team meetings typically consist of an account manager, an ads manager and an optimization manager (landing pages, A/B testing, etc). Behind the scenes, at least two senior ad managers and their respective teams will always oversee each client account.

How often are client meetings held?

Brand Perfect Digital normally holds meetings with clients on a weekly or bi-monthly basis.

The first monthly meeting is normally used to review the prior month’s performance and make strategic changes. The other group meetings are for optimization sessions, planning future campaigns, pacing updates and general discussions about the ads, landing pages and targeting of the PPC campaigns.

Additional meetings are available as part of our general services and based on client needs.

How many clients do each BPD client team serve?

Each team typically handles about 5-7 clients.

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Brand Perfect Digital Inc / 7190 W Sunset Boulevard #37B / Los Angeles, CA 90046