CASE STUDIES

Mathnasium is an “Entrepreneur 500” ranked math education tutoring franchise with over 1,000 domestic and international locations.

Challenge: Generate Consumer Leads for Franchise’s New Online Service. The challenge was to increase awareness and convert customers for their new online learning service using Google search ads and Facebook PPC ads.

Results: Within three months, our PPC program generated a 12% increase in North American consumer leads. In addition, we also increased end-of-funnel enrollment conversion rates by 15%.

How We Did It: We identified new customer targeting using 3rd-party demographic-based mapping technology. We then created new customer segments for demographics, lookalike, search, customer intent and retargeting lists. We also developed responsive search and video ads. In addition, we created new landing pages with conversion-focused copy and robust A/B testing capabilities.

Innovative Care is one of the largest healthcare providers in Chicago with multiple medical facilities and clinics servicing primary care, urgent care and behavioral health needs.

Challenge: Improving the quantity and quality of consumer leads for all of the client’s medical divisions (Primary Care, Urgent Care, Psychotherapy) through paid digital ads in order to dominate the medical services market within Chicago.

Results:We’ve helped drive Innovative Care towards becoming one of the top medical providers in Chicago for all of their Primary Care, Urgent Care and Psychotherapy clinics. Achieved double-digit conversion rates across all verticals, increased conversion rates by 28%, CTR by 19% and average session time went up 58%.

How We Did It: We optimized the ad copy and targeted high-intent keywords on Google search. Additionally, we utilized our DSP’s detailed audience targeting to reach potential patients on various podcast and radio audio networks.

Apex Social is a nationwide provider of specialized au pair services for parents of special needs children.

Challenge: Increase brand awareness and generate leads for the company’s live-in nanny services.

Results: Conversions went up by 34%, CPLs went down by 23% and CTR improved by 55%.

How We Did It: We highlighted service benefits in Google search ads. We then utilized Facebook’s detailed targeting to reach parents of special needs children and created informative video ads showcasing the company’s value propositions.

Seriously Addictive Math is an international children’s franchise offering unique math tutoring services for children based on Singapore’s national learning standards.

Challenge: The client wanted to optimize ad spend while increasing lead flow and conversions.

Results: Average CPC dropped by 47%, website traffic went up by 65%, and conversions rose 42%.

How We Did It: We identified and eliminated wasted ad spend using Google Analytics and created a highly efficient Google search campaign focused on high intent keywords. We also utilized Facebook’s detailed targeting to reach parents interested in math education.

Warmuth Law is a distinguished California law firm specializing in personal injury, immigration and worker’s compensation legal services.

Challenge: The primary objective was to generate more leads for their personal injury, immigration and worker’s compensation services.

Results: The campaign was a resounding success, resulting in a 19% increase in systemwide leads, a 24% improvement in Google ad conversion rates and a 26% increase in website traffic.

How We Did It: We implemented a comprehensive multi-lingual Google Search ad strategy focusing on search ads in both English and Chinese. The Google ads were optimized for high-intent keywords related to personal injury, immigration and worker’s compensation. We created ad sets focusing on demographics likely to require legal services in targeted geographic areas and also developed engaging ad creative that highlighted the firm’s expertise and success stories.

Innovative MedSpa is a premiere destination for aesthetic MedSpa treatments and procedures with several locations throughout the Chicago area.

Challenge: Increase leads and booked MedSpa appointments.

Results:Achieved a 24% improvement on impression share, a 17% drop in CPLs, a 27% improvement in lead volume and a 22% improvement in booked appointments.

How We Did It: We implemented responsive search ads on Google and created visually appealing video and display ads for TikTok and Instagram showcasing before-and-after results.

Lens & Frame is a California-based luxury eyewear company with high-quality lines of hand-crafted reading glasses, sunglasses and custom prescription eyeglasses.

Challenge: The client wanted to increase awareness and sales of their custom designer glasses.

Results: Increased overall brand awareness by 72%, online sales by 43%, website conversions by 48% and website traffic by over 50%.

How We Did It: We showcased their unique designs in multiple item carousel ads on Facebook and targeted fashion enthusiasts on Instagram.

Notd.io is a cutting-edge blogging platform where writers can reach and monetize their audience of readers without ads.

Challenge: Increase sign-ups and increase awareness amongst target audiences.

Results: Conversions went up by 125%, CPLs went down by 60% and brand awareness increased 175%.

How We Did It: We utilized Google search ads and demographically targeted streaming television ads to reach high-intent users. We then created a lookalike list of landing page users to expand our target audience reach.

Art Deco Apartments offers luxurious art deco-inspired apartments throughout Southern California with dozens of multi-unit buildings and hundreds of rental units throughout Los Angeles.

Challenge: Increase awareness and book more appointments for potential tenants.

Results: Increased brand awareness by 62%, booked appointments by 41% and website traffic by over 75%.

How We Did It: We utilized Google search ads targeting keywords related to luxury apartments in LA and showcased the apartments’ unique design using Instagram video ads.

Innovative Wellness is Chicago’s top medical cannabis prescription provider.

Challenge: Increase sign-ups for medical cannabis card prescriptions.

Results:Became the #1 cannabis prescription doctor in Chicago with a 23% conversion rate improvement, 19% lower CPCs and a 33% increase in search impression share.

How We Did It: We utilized Google search ads targeting keywords related to medical cannabis prescriptions and benefits. We also ran awareness campaigns on streaming audio and television networks like Spotify and Adult Swim.

Gentle Ear Therapy is a licensed mental therapy firm specializing in mental health treatment, counseling & therapy.

Challenge: Brand Perfect Digital created and managed the company’s Google and Facebook paid media campaigns for consumer lead generation.

Results: In addition, we also improved the average Facebook click-through rate by 25% and improved the Google Search ad conversion rate by 115%. Ultimately, we increased client MQLs by 145% and drove down their CPL (Cost-Per-Lead) by 36%.

How We Did It: First we identified potential new customers using demographic-based targeting, lookalike, search, customer intent and retargeting lists. We developed new search and display ads. Finally, we created new responsive landing pages with conversion-focused copy and robust A/B testing capabilities.

Liz Snyder is an American Democratic politician. She was elected to the Alaska House of Representatives in the 2020 election to represent the 27th district of her state.

Challenge: We were tasked with developing a robust Facebook PPC campaign to create awareness, persuade voters and get out the vote for the client and unseat the then 10-year incumbent.

Results: The Facebook campaign served more than 700,000 impressions in a district of 18,200 people. Digital ads played a significant role in increasing awareness across the district, with voters seeing an average of 2 ads each day. Dr. Liz Snyder successfully flipped Alaska’s 27th House District, a highly competitive swing seat within a red state, winning the election by 11 votes.

How We Did It: Within a very short time frame, we A/B tested dozens of content themes, ad copy variations and creative assets to determine the most successful messages for each of the demographics identified as key opportunities. We then optimized and ramped up the paid Facebook ads campaign to raise name recognition, promote events, grow the client’s Facebook following and engage persuasion audiences.

Innovative Psychedelics offers breakthrough mental health therapy treatments using FDA-approved psychedelics.

Challenge: Attract more patients for their innovative mental health therapy treatments.

Results:Successful digital campaigns led to the opening of a second location with a 41% conversion rate improvement, a 20% CTR improvement, and a 39% drop in CPC.

How We Did It: We highlighted patient testimonials and success stories and utilized demographic targeting to reach potential patients on streaming television platforms.

Jitterbit is one of the world’s most popular API integration platforms that connects SaaS, on-premises and cloud applications and instantly infuses artificial intelligence into any business process.

Challenge: Generate B2B Leads from large and mid-sized corporations. Increase awareness of their integration offering and generate qualified sales leads.

Results: Conversions increased by 52%, search impression share increased by 30% and CPCs went down by 25%.

How We Did It: We utilized Google search ads targeting integration-related keywords and showcased client success stories on streaming television networks like CNN and MSNBC.

Dreambox Learning is a K-8th grade online education software platform used by 10% of all US public schools with over 5 million active users.

Challenge: Generate B2B Leads for Schools & Districts. We restructured and managed an education company’s PPC campaigns to generate high-quality B2B leads using Google, Facebook and LinkedIn ads.

Results: Brand Perfect Digital improved the client’s national Google search ad conversion rate by 31% and increased their Facebook click-thru-rate (CTR) by 449%. In addition, we increased the client’s monthly SQLs by 185%. Our LinkedIn ads were also recognized by Microsoft for being the 3rd most engaging sponsored content post across the education vertical on the LinkedIn platform.

How We Did It: We assisted the client in creating a robust multi-funnel marketing campaign with high-converting landing pages in order to introduce the company to a wider audience, increase awareness and garner interest in the product. We precisely targeted high-converting decision makers within the field throughout the United States. We then refined and optimized the ad copy and creative through A/B testing. We also used detailed ad tracking data to optimize the campaigns on a continual basis.

GymGuyz is the #1 home personal training franchise. Serving over 700 cities throughout the world, they provide private and group workouts in the privacy of a client’s office or living space.

Challenge: The client wanted to increase lead quantity at an optimal CPL for their franchise development ad campaigns.

Results: Increased qualified leads by 63% and website traffic by 85%. Monthly SQLs increased by 52%.

How We Did It: We highlighted the benefits of owning a GymGuyz franchise in Google search ads and reached additional potential franchisees by utilizing Facebook’s detailed demographics targeting, lookalike segments and retargeting lists.

Mathnasium is an “Entrepreneur 500” ranked math education tutoring franchise with over 1,000 domestic and international locations.

Challenge: The client wanted to increase lead quality and lower CPLs for their U.S. and Canadian franchise development PPC campaigns.

Results: We drove down CPLs by 72% in a three-month period. In addition, we improved every Facebook ad’s click-through rates by 19.6% and improved the Google Search ad conversion rate 98%.

How We Did It: We modernized the client’s lead-to-acquisition marketing funnel analytics. We then refined their search and demographic PPC targeting. We then developed responsive search and video ads. Finally, we created conversion-focused landing pages with robust A/B testing capabilities.

Blue Seas Franchise Consulting is a full-service franchise sales consulting firm that provides lead generation and sales support to a range of international franchising clients.

Challenge: The client wanted to promote their own client’s international master franchise opportunities among business-minded, high net-worth individuals from Europe, South America and Asia via Facebook & WeChat.

Results: We increased international franchise leads by 69% within two months. The percentages of leads who both contacted and submitted applications increased more than 86%. In addition, the Facebook campaign’s CTR increased by over 23%.

How We Did It: First we identified prime international geographic targeting. We then created new demographic and list-based targeting segments. We also developed responsive video ads. In addition, the BPD team revamped landing pages with updated translations and robust A/B testing capabilities.